Salt Medical Recruitment

Website Copywriting, Biographies

Salt Medical Recruitment is a new Sydney-based recruitment agency specialising in permanent and locum medical recruitment, placing doctors into hospitals and primary care facilities. They were developing a website for business launch and needed persuasive copywriting to communicate their service offering and differentiate them from competitors. The objectives were to carve out a unique brand identity, increase brand awareness and generate leads. I worked with the founders to define their target audience and tone of voice, then applied this to the website copywriting.