About
On a Mission
Hi, I’m Kris - your freelance copywriting and communications expert.
Writing is my craft. It’s how I serve others and give back to the world. It’s what I love to do and what lights me up. My mission is to help you do 3 things, so you can invest more time in perfecting your craft.
Find your voice
To form human connections with your target audience, we need to define your brand voice. How would you describe your company if it were a person? Witty? Caring? Knowledgeable? Who are your target audience and how should we speak to get their attention?
Communicate with conviction
Once you’ve found your unique voice, I’ll help you communicate with absolute certainty by using a tone, language and style that’s authentic to your brand. That’s how you’ll attract, and keep, the right customers.
Grow your business
I’m not a maths genius by any means, but even I can work out that:
high converting copy + an engaged target audience = increased sales + business growth
Helping you build your start-up or service your agency clients brings me joy. Let’s put our heads together and get creative!
More about Kris
I first cut my teeth in the industry 12 years ago while studying my PR degree. My expertise has always been strategic communications and copywriting and I’ve worked for boutique agencies and large corporates across the UK and Australia, including The Walt Disney Company, Weber Shandwick and General Motors.
I was born in Sydney, then grew up in the UK before moving back to Australia 8 years ago. Hence the very British accent!
When I’m not getting creative with words, you’ll find me on the beach or hiking in nature with my husband and 6 year old son. If not there, then I’m probably enjoying a wine or gin with friends!
